Snail's Postcard Post

The Cat’s Pajamas

I was looking at a book about 1920’s fashion…IMG_9241

and it had a bunch of postcard images!IMG_9247IMG_9244“Farewell to Old Champagne!” This postcard depicts Prohibition going into effect at the stroke of midnight, January 16, 1920.IMG_9249From what I’ve read, Francesca Bertini did not retire because she married Paul Cartier, though he was wealthy enough for her to do so, being a successful Swiss banker, not to mention Bertini herself breaking a film star record in 1915 when she earned $175,000. Bertini continued working into the talkie era, but, like many in the early Italian film industry, her career became patchy as the Fascist government censored films more and more heavily. It was Italian filmmaking that then went on indefinite hiatus in WWII. It’s true though that after the war, Bertini turned down a contract offer from Fox Film Corp. in Hollywood, preferring to remain in Rome. In 1976, Bernardo Bertolucci persuaded her to appear in Novecento when she was 84 years-old.
IMG_9248She’s very Clara Bow, isn’t she? The iconic headpiece is called a headache band. 
IMG_9250IMG_9251IMG_9242Circa 1922IMG_9246Hand-colored photo postcard postmarked 1923.
By the early 1910s, there was a magazine called American Businesswoman, which, to quote the book, “reported that there were over five million self-supporting women in the U.S. employed in around three hundred different occupations.” “Typewriter” was one of the most common, along with long-time women’s jobs such as teacher, nurse, shop clerk ie. “shopgirl,” seamstress, and milliner. Speaking of millinery…IMG_9253This is a French postcard probably printed between 1920 and ’24. The mademoiselle’s hat is called a capeline.IMG_9254This is Mabel from Cedar Rapids, Iowa, sometime between 1920 and ’24. Say what you will about the Midwest, but with her “Bertha” bodice, handkerchief point skirt and t-strap shoes, Mabel’s got it going on. IMG_9255 The back of this postcard says, “Prince of Wales leaving Chateau Frontenac [the famous hotel in Quebec] for his ranch, September 13, 1923…Della in the corner”

Edward, Prince of Wales–later King Edward VIII who famously abdicated to marry his American lover–was a tremendous trendsetter in the 1920s. Impeccable yet casual, his style might best be described as jaunty, flying in the face of the conservative attire expected of the Prince of Wales. His most lasting impression was probably popularizing the double-breasted dinner jacket, the tuxedo! A checked pattern bears his name to this day.
IMG_9245
Studio postcard of Rudolph Valentino in his The Son of the Sheikh (1926) costume.IMG_9256Western film star Tom Mix (local hero of my neighborhood in Silverlake, Los Angeles, once known as Mixville!).

The fact that all these postcards provided reference in a 1920s fashion book just goes to show how rich postcards are in social history. 

For more early fashion postcards, take a gander at this post.

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This entry was published on February 12, 2015 at 2:28 pm. It’s filed under Film, Historical and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

One thought on “The Cat’s Pajamas

  1. Pingback: Leap Day | Snail's Postcard Post

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