The fact that a temporary advertisement for a real estate development has become the most recognized symbol of a city like Los Angeles is a testament to the power of signage. “Paramount” (Paramount Pictures premiere movie palace and NY headquarters) “Hotel Claridge” “Loewe State” “Allan Jones”
Trivia! As early as the 1910s, the Hotel Astor bar looked the other way with gay patrons. Though a more buttoned up scene than some of New York’s automats, the Astor Bar became a popular rendezvous among gay men, even gaining a reputation as a pickup bar.
The fact that The Lone Ranger was playing dates this postcard to 1938.
The “International Casino” on the sign beneath “Criterion” was the movie palace’s lavish Art Deco nightclub and restaurant. (No gambling involved. Thanks for the info It’s All The Streets You Crossed blog!) Inge Morath, New York City, 1957 “Shubert Theatre”
“By’s Tavern” “Firestone Tires” “Louvre Hotel” “Miller’s” “Sears” “Safeway” “Stacey’s Studio Portraits” Omaha, Nebraska 1934City Lights Bookstore 50th Anniversary, San Francisco, June 2003From the series The Streets of Downtown, L.A. In Pictures by Alveraz Ricardez. Ricardez gives a nod to Downtown shutterbug king Gary Leonard, by shooting in front of the Take My Picture, Gary Leonard! gallery as hinted at by the window signs in the background.Los Angeles Railway #5 pulls up at Santa Fe Railway’s “La Grande Station” at Santa Fe and 2nd Street in 1897. Patricia Chidlaw White’s Motel, oil on canvas 2003 Chateau Frontenac, Quebec
This postcard commemorates the reconstruction of The Church of the Fyodor’s Icon of the Mother of God in St. Petersburg. Consecrated in 1913 in celebration of the tercentenary of the Romanov dynasty, the church was closed, used as a dairy barn, and largely destroyed in the Soviet era. (Vacation is a record shop of all new releases in Los Angeles’ Silverlake Sunset Junction.)Lee Friedlander Estes Park, Colorado 1981Photo by Neal AckerlyDavid Hockney Pearblossom Hwy., 11-18th April 1986, #2 photo collageLava flow, Big Island, Hawaii
Mind the signs!